CORPORATE ACCOMPLISHMENTS

AMERICAN EAGLE OUTFITTERS

  • Further developed and grew email distribution list (around 10 million customers) through testing and personalization tactics

  • Assisted with Canada and Mexico email program launches

  • Conducted a segmentation test of email send frequency based on customer activity

  • Solely managed and strategized the mobile program consisting of SMS messages and push notifications from the mobile app

  • Brought incredible revenue and audience growth to mobile audiences year over year

  • Conducted A/B testing for both Email and Mobile channels

  • Furthered mobile growth by segmenting audiences based on user’s behaviors and purchases

THE ADCOM GROUP

  • Trained in strategy and completion of paid media buys on The Trade Desk

  • Developed an organizational process to track all media ad buys

  • Improved and developed new training documents for all processes

  • Streamlined ad trafficking process via organizational tactics

BRANDMUSLCE

  • Quickly promoted to manage high spending VIP Allstate Agents alongside 2 other regions in the United States

  • Advised agents on best placement of local advertisements to best meet their marketing goals

  • Chose as one of the few employees to be cross -trained as a Media Buyer

  • Developed a streamlined process for requesting Media Buys from colleagues

  • Member of the Social Planning Committee which helped to plan and organize the holiday party

  • Assisted with improvement of Allstate Agent training webinars

  • A finalist for the “Go the Extra Mile” award